Step 1 : Pick which style you want
You have several styles to choose from.(see the examples at the top of each product page)
Each style has different taste and gives different impressions.
For your reference, I gave my impression, as a Japanese, to each style.
But this is just my opinion and reference only, so you should pick what you find is cool in the end.
Step 2 : Choose which format you want
Next, choose either jpeg or pdf format.
Pick whichever suits you.
If you are not sure which one to choose, this article might help.
pdf or jpg ? Which one is right for me?
Step 3 : Select the right option
At the end of each product page, you’ll see purchase options like this